Data Protection Declaration

Dear Visitor of our Website

It is very important for us to ensure that your data is protected – therefore in the following we will explain to you how we are treating the data of our (potential) clients. This data protection declaration refers to all existing and future customer data and explains how our customer data is treated in the following areas:


Data collection

Storage of data

Use of data

Deletion of data

General data protection

Data collection

Within the framework of our communication, the Inbound Marketing and Sales Software HubSpot is supporting us in recognising our website visitors. This means that when a customer gets in touch with us, signs up for the newsletter or downloads one of our whitepapers, a cookie is installed in his browser.

When the user visits our website for the very first time, he is informed that we are using cookies on our website. Cookies are small text files that are stored on the user’s computer and enable an analysis of his website usage. this procedure corresponds to the laws of the EU and thus also Switzerland and follows the generally applicable opt-out principle (this means the user is able at any time to sign out  – or rather there is actually no real agreement of the user necessary for the installation of a cookie in his browser, but it shall be clearly visible to every user how he can sign himself out and delete his contact data if he wishes to do so.

We use cookies for automatic recognition of every user on the occasion of his next visit to our website. This makes it possible for us to optimally align our website with the needs of the user and to improve the user experience.  

If a user declines the use of cookies, we will obviously not use his information for our analysis when he visits our website.

In order to decline cookies, the user has to respond to the cookie-notification displayed upon his first visit to our website with «Decline». To store this setting for the user for the future, a single cookie is installed on the respective device, which has the only purpose to ensure that the cookie-notification does not pop up again when he is visiting the website next time.   

Should a user have accepted cookies during an earlier visit and change his mind later on, he has the option to delete former cookies in his browser settings and decline the future storage of cookies.

The software HubSpot is certified under the conditions of the EU - U.S. Privacy Shield Frameworks and is subject to the TRUSTe's Privacy Seal as well as to the «U.S. - Swiss Safe Harbor» Framework.

More information on data protection regulations of HubSpot

More information by HubSpot regarding EU data protection regulations

More information of cookies used by HubSpot can be found here & here

Storage of data

Personal data that the user has given via the contact form as well as the data that we gain from the user behaviour on our websites and by means of E-mailings, are also stored in HubSpot. In this context, HubSpot is subject to the Safe Harbor agreement between the EU and Switzerland respectively and the United States and is not allowed to forward any customer data to third parties. Customer data stored on HubSpot is located on the HubSpot server, which is subject to strong security measures. PIDAS does not dispose of an internal control authority, however, we are working very closely with legal advisors.

Use of data

In order to enable us to directly address our users with customized, valuable and interesting information, HubSpot is evaluating respective data for us. This information is consequently respected for our communication later on. We are no advertising agency but providers of products and services that give optimal support to our users. We deliver useful, targeted and helpful information but do not want to overwhelm anyone with an advertising flood.

Should our communication still be too much for you, please contact us by Email:

Deletion of data

Should you not want to receive any further information, Emails or other content from us, we will remove you completely from our database. In this case, please also write an Email to

General data protection

Within the European Community as well as in Switzerland, every person is entitled to the protection of their privacy and against the misuse of their personal data. These rights are based on the so-called General Data Protection Regulation (GDPR) of the EU, which also applies to Switzerland. Our procedure strictly corresponds to these regulations. We treat personal data strictly confidentially and neither forward nor sell them to third parties. We endeavor in close cooperation with our hosting providers to protect our databases from unauthorised external access, loss, misuse, or forgery in the best possible way. Each time our websites are accessed, the following data is stored in log files: IP-address, date, time, browser inquiry and general information regarding operating system and browser respectively. These usage data forms the basis for anonymous statistic evaluations and makes trends visible by means of which we are able to improve our offers and communication accordingly.

Google Analytics

For using and processing of cookies, our website refers to Googly Analytics, a web analysis service of Google Inc. (Google). Information regarding the use of our website generated by the cookies is generally transferred to a Google-owned server in the US and stored there. In the case of activation of the IP anonymisation on this website, the respective IP address, however, is previously being shortened by Google within the member states of the European Community or other contractual partner states of the agreement regarding the European economic region. Only in exceptional cases is the complete IP address transferred to a Google-owned server in the US and only shortened there. Google will use this information to evaluate the usage of the website user and create reports regarding website activities as well as demographic characteristics and interests for the website owner and provide further services (e.g. re-marketing) related to the usage of the website and the internet.  Furthermore, Google will also forward this information to third parties, should this be prescribed by law, or should these third parties proceed the data by order of Google. The IP address communicated by the browser of the website user within the scope of Google Analytics will not be combined with any other data of Google. As described above, every user has the possibility to prevent the installation of cookies by means of the respective setting of his browser software; we would however like to notify our users that in the latter case possibly not all functions of our websites will entirely be available for use. By using our website, the user agrees with the data procession of Google in the way described above and for the indicated purpose.